Drip Integration

Developed the Drip datasource integration for AgencyAnalytics, enabling users to connect their Drip accounts and visualize email marketing performance directly inside customizable reporting dashboards.

The integration allowed agencies and marketers to pull subscriber, engagement, and campaign metrics from the Drip API into AgencyAnalytics, making it easier to centralize marketing reporting alongside other data sources.

As a Full-Stack Developer on the project, I worked on both the backend integration layer and frontend dashboard configuration system.

On the backend, I implemented the API integration responsible for:

• Authenticating and connecting Drip accounts

• Fetching and processing reporting data

• Handling datasource syncing and data normalization

• Supporting dashboard and widget-level reporting metrics

On the frontend, I configured and implemented pre-built dashboards and widgets that allowed users to immediately visualize their Drip performance data after connecting their account.

The integration included:

• OAuth-style account connection flow

• Pre-configured reporting dashboards

• Subscriber and engagement analytics

• Lead score and customer value reporting

• Geographic and trend-based visualizations

Key Contributions

• Developed the Drip API integration layer

• Built datasource connection and authentication workflows

• Processed and normalized marketing analytics data

• Configured pre-built dashboards and reporting widgets

• Supported customizable reporting experiences inside the platform

• Contributed to both backend services and frontend implementation

Tech Stack

• PHP

• Laravel

• MySQL

• React

• TypeScript

• REST/API integrations

• Drip API