Paywalls

Worked on the development of a scalable paywall and upgrade system for AgencyAnalytics, designed to improve feature discovery and create more natural upgrade opportunities within the product experience.

Previously, premium functionality was completely hidden from lower-tier plans, limiting user awareness of advanced features and reducing upgrade conversions. The new system introduced contextual paywalls directly inside the application, allowing users to discover locked functionality while actively using the platform.

My role focused on the backend architecture and monetization logic powering the system. I developed the database structure that connected paywalls to product variations, subscription settings, and feature trial capabilities, creating a scalable foundation for future premium features.

In addition, I implemented the upgrade recommendation engine that intelligently determined the best upgrade path by:

• Recommending equivalent plans first to preserve existing MRR

• Falling back to the lowest-cost upgrade option when no direct equivalent existed

The result was a flexible monetization framework that improved feature visibility, supported product-led growth initiatives, and enabled the platform to scale premium feature offerings more effectively.

Key Contributions

• Developed the backend architecture for the paywall system

• Designed database relationships for product variations and feature access

• Built feature trial support into paywall settings

• Implemented intelligent upgrade path recommendation logic

• Supported scalable monetization and product-led growth initiatives

Tech Stack

• PHP

• Laravel

• MySQL